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Hey there 👋,
Last week I sold you my agency. Then I did something stranger: I ran the Redundant treatment on my own product line, and rebuilt half of it.
Here's what I noticed. Six operator packs, and most of them were quietly serving two different people. The Website Operator pack had SEO workers for people who own sites sitting next to due diligence workers for people buying them. The SaaS pack had a revenue worker for founders next to a deal scanner for acquirers. Same shelf, completely different lives. An operator growing their store does not need a diligence report. A buyer circling a listing does not need a content calendar.
So I split the catalog down the line the thesis was always pointing at.
Everything on the buy side moved into one new pack: the Acquisition Operator.
Fifteen workers covering the whole deal pipeline. One scanner that watches every marketplace across content sites, stores, SaaS, newsletters, aged domains, Amazon FBA, KDP, Merch, and YouTube channels. Nine asset-specific due diligence workers, each modeled on the reports M&A firms charge $500 to $3,500 for, each scoring what actually kills deals in that asset class: the churn behind a clean MRR, the review abuse an Amazon account inherits, the Chinese casino interlude in an aged domain's past.
Then the part I'm proudest of: a Quality of Earnings worker that does what CPA firms charge $3,500+ for. Feed it the seller's P&L and it builds a working Excel workbook that tests every broker addback individually and bridges from reported earnings to normalized earnings. The gap between those two numbers is your negotiation.
Plus an LOI drafter, an asset purchase agreement reviewer (both say "not legal advice, get a lawyer" on every output, because that's the workflow, not a disclaimer), and a CIM builder for when you're the one selling.
The whole pack is $149. One diligence report from a firm costs more than that, and you get the analyst on staff instead.
And the operator packs became true operator packs. Not just stripped of the buy side: rebuilt around the services agencies charge monthly retainers for.
🌎 The Website pack gained a content roadmap worker and a content refresh worker that turns decayed posts back into traffic.
🛒 The Ecommerce pack gained an Amazon PPC worker that finds the wasted spend in your own reports, a listing optimizer, and an FBA reimbursement worker that finds the money Amazon owes you (agencies take 25 to 30 percent of what they recover; this one lets you keep it).
⚙️ The SaaS pack gained the lifecycle email flows and outbound prospecting that marketing agencies retainer for.
🌐 The Domain pack gained a buy-side acquisition broker for getting a name you want without teaching the owner to triple the price. And an outbound worker modelled on what the CEO of Atom is currently hiring:
I now have a total of 43 workers. Every one reports and drafts; none ever sends, bids, posts, or spends. All seven packs are $399.
If you already own the Everything Bundle, you woke up richer. The Acquisition Operator has already dropped into your bundle folder, all fifteen workers, free. So have the eight new agency-grade workers across the other packs. And your original deal stands: every future pack I ever ship lands in that folder too, at no extra cost. Bundle owners bought once and get the whole catalog, forever, as it grows.
This has been the pattern since before Redundant had a storefront. Pre-launch, I sold The Redundant Plugin: ten workers for $199. That product is archived now, but the people who bought it didn't get left on an old version. They got upgraded to the full bundle.
So here's the uncomfortable math for everyone else. The earliest buyers paid $199. The bundle launched at $299 with 22 workers. It's $399 today, with 42, against $653 buying the packs separately. It has never once gone down, and it never will: every time I add to the catalog, the price moves up, and everyone who bought before the addition gets it anyway. Whatever you pay today is the cheapest this collection will ever be, and the longer you wait, the smugger the earlier buyers get. They've earned it.
A few more things in the machine.
The Redundant Playbook is next out the door, for anyone with a job watching AI circle their role; the free Redundancy Audit keeps getting claimed, and the playbook is its paid, deep sibling with the 90-day build wrapped around it.
I’ve launched a free Redundant book for lead gen. And I have a future ownership playbook loading.
Until next time, catch me in the Redundant Skool community, lifetime access comes free with any playbook.
Cheers!
Richard
Cut Lead Review From Hours To Minutes
Sign up for a free trial of Attio, the agentic CRM.
Ask Attio to build a daily workflow that surfaces the deals that need your attention today, like anything with a stage change, a recent reply, or a new signal in the last 24 hours.
Review your pipeline in Claude, synced live from Attio via MCP.
That's it.
P.S. I made my own packs redundant before someone else's could. The thesis works on everything, including the thesis.