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Hey there 👋,
I used to be a broker. Two weeks of it for Flippa, plus running acquisitions at what became Investors Club with Andrej before that.
Every marketplace has a free valuation tool. You answer question after question, it hands you a number, and it never tells you how it got there. That number isn't the product. You are. The tool exists to log you as a seller and pass you to a broker, who then charges 5 to 15 percent of the sale to tell you what the tool already guessed.
So I built one that does the opposite, and gave it away.
It gives you the number, then shows you the part the marketplaces hide: how it's actually reached. The base multiple for your type, every adjustment up and down with the reasoning, where you sit against real sourced comps, and the levers that move the number before you list.
No email funnel. No sales call waiting on the other side. It runs inside your Claude, your figures never leave your machine, and it's free.
I ran it on a business I actually sold. It landed the exact price. I ran it on a friend's business too, one where he'd rejected a low-ball offer, and after he read the report he'll hold even firmer.
Here’s the link or click the button below:
Now let me show you what it does on businesses that aren't mine. I pointed the same worker at every new Empire Flippers listing this week. Every "worth" figure below is the worker's, not my opinion. Claim it above and you can run this on anything you're eyeing.
WORTH A LOOK
#95453 · FBA homewares, UK/EU/US · 11 years old
Asking $101,892 · Worth ~$131k · +29%
The oldest business in the batch by a mile, trademarked in three regions, under five hours a week, 28x. That multiple is too low for an eleven-year passive brand with real IP. The catch is friction, not quality: UK entity lock, VAT registration required, and the EU trademark is mid-renewal. Clear those and it's cheap. Pick of the week.
Here’s the PDF of the full output the claude skill created on this listing.
#94916 · FBA kitchenware & sports · 10 years old
Asking $59,388 · Worth ~$74k · +24%
Owns its molds and a patent, 20,000+ reviews, one hour a week. A genuine moat and genuine passivity. But read the catch loudly: 9% margin and just $2,048/mo profit. The moat is real, the earnings are thin, so this one lives or dies on the trend line. Flat or up, it's underpriced. Sliding, and the moat is all that's left.
#91028 · FBA equipment & home · 6.5 years old
Asking $306,498 · Worth ~$337k · +10%
39% margin, 50 SKUs, six years, a laser-engraving process the owner controls. Priced about right at 36x, but there's hidden value: the seller's UK and EU revenue isn't in the P&L, so true earnings run higher than the sticker. Fairly priced on paper, quietly underpriced if that extra revenue holds. NZ entity lock is the friction.
PRICED FAIR
#95477 · FBA home & kitchen, two brands · 7.5 years old
Asking $349,632 · Worth ~$362k · +3%
44 SKUs across two brands, design patents, a top SKU with 5,800 reviews, six hours a week. Diversified and defensible, priced right at 3x annual. A solid buy, not a bargain. Korea entity lock, China supply.
#93501 · FBA beauty wholesale · 7 years old
Asking $80,044 · Worth ~$76k · −5%
Don't let the 20x fool you, it's the cheapest multiple here and it's cheap for a reason. This resells branded beauty from UK wholesalers: 12% margin, 1,522 SKUs, no brand registry, no product ownership, 20 hours a week, gating risk on branded goods. The low multiple is the market pricing a thin, no-moat, labour-heavy reseller correctly. Fairly priced, poor asset.
PASS
#95553 · FBA pet supplements · 2 years old
Asking $2,904,393 · Worth ~$2.32M · −20%
The 44% margins and growth are real, but this is the priciest multiple in the batch, 42x, on the least proven business in it: two years old, seven SKUs, supplements, with claims and compliance risk. And there's an Amazon loan that must be repaid before the account can even transfer. Premium price for maximum risk. Pass unless you deeply believe the growth outruns the mean reversion.
Found one worth chasing? Valuing it is step one, and that part's free above.
Finding these across every marketplace without waiting on an email, and vetting one properly before you wire a cent, is the next step. That's the operator packs.
This week's batch is all Amazon and ecommerce, so the one that takes you further here is Ecommerce Operator: the deal scanner to source them, the due-diligence worker to tear one apart before you buy.
Until then check out this week’s sponsor below and I’ll see you in the community.
Cheers!
Richard
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